Guide To The Events of Dubai Summer Surprises in 2023

Dubai Summer Surprises is Back for its 25th Edition!

It’s back, folks! It is officially the Dubai Summer Surprises season 2023. The 26th edition of Dubai Summer Surprise parked itself in Dubai on June 29, 2023, and is here till September 3, 2023. That is 67 days of pure fun, shopping, eating and maybe even a chance to be a millionaire. Get the highest discounts from Dubai’s finest retailers. Rush to your nearest malls, entertainment arenas and theme parks to grab the best deals, witness marvellous performances and watch your favourite artists perform live! If you are planning to visit Dubai or wondering what to do in Dubai, show up before the festival ends because you do not want to miss out on the best Dubai experience ever! 

About Dubai Summer Surprises

About Dubai Summer Surprises

Have you been feeling a pull towards Dubai? Don’t you worry! It is the magnetic pull of Dubai Summer Surprises 2023. If we venture through the annals of time, Dubai Summer Surprises started in 1998 to attract tourists to Dubai during the usually quiet summer months. The 10-week-long summer festival provides an exceptional shopping, dining and entertainment experience for people of all ages. Several theme parks have free entry for children 12 and below. The festival has grown in terms of popularity. Last year, the festival attracted over 15 million visitors and generated over $2 billion in revenue. DSS is now one of the most important events in the city’s yearly calendar and is a major tourism driver. 

  • Kickstarting the Festive Weekend

Do you dance to the tunes of Arabic music? Well, Hussain Al Jassmi and Kadim Al Sahir ensured everyone in the Coca-Cola Arena danced their worries away on July 1, declaring the Dubai Summer Surprises 2023 open along with several other musical and dance performances across malls and festival arenas in Dubai. 

  • Huge Discounts

The 10-week summer shopping festival offers up to 75% discounts on the best brands. Grab all the retail promotions and coupons you can. If you spend well enough, you might go home with your dream apartment, a Cadillac Escalade, a Mercedes-Benz A200 and Nissan X-Trail 2023, vouchers, cash prices, and so much more!

  • Endless Entertainment

Endless Entertainment

Shopping isn’t the only activity Dubai Summer Surprises have to offer. There are several entertainment options, like concerts and dance performances in malls and arenas all over Dubai. The second edition of Beat, The Heat Music Festival, welcomes artists from various genres throughout July and August at The Agenda in Dubai Media City. 

Apart from the music festival, malls across Dubai will have pockets of performances by various artists in Nakheel mall, Mall of Emirates, City Walk, Bluewaters and Dubai Festival City Malls. Don’t miss out on Movie Magic, a movie-watching experience with various premiers and classics played at Reel Cinemas in Dubai mall, Dubai Marina mall and Spring Souk. 

  • Fun Family Activities

Fun Family Activities

Don’t forget to visit your favourite theme parks during the DSS season. Expo City, Motiongate Dubai, Bollywood Park Dubai and Legoland offer free entry for children twelve and under. 

  • Satiate Your Cravings 

Any festival is complete with food. Your favourite restaurants have gathered to fuel you with cuisines worldwide. Some of the best Dubai restaurants offer gastronomic delights at special prices so that you are charged right before you enter your favourite store with the large red and white 75% off poster. 

Events Taking Place During Dubai Summer Surprises 2023

Music lovers, rejoice! Dubai Summer Surprises is bringing you a star-studded lineup of concerts in 2023. From chart-topping pop stars to up-and-coming indie bands, there’s something for everyone on the festival’s musical bill. 

  • DSS Opening Concert – Hussain Al Jasmi and Kadim Al Sahir

Hussain Al Jasmi and Kadim Al Sahir blessed the stage of the Coca-Cola Arena on July 1. The musicians performed some of their hits. Hussain Al Jasmi mesmerised the audience with his profound piano skills, while Kadim Al Sahir transfixed the audience with his performance. 

  • Mohammed Abdu Live at the Coca-Cola Arena

Mohammed Abdu graced the stage of the Coca-Cola Arena on July 2. The ‘Artist of Arab and the Master of Oud’ moved those in attendance with his performance. 

Free Attractions For Kids During DSS

Dubai Summer Surprises has created “Kids Go Free” offers and discounts this year. Some of the places offering the best experiences are listed below. 

  • Skyview Observatory

Adults, make sure to book your tickets in advance to witness the captivating cityscape of Dubai at Skyview Observatory. Entry is free up to 2 pm for children under 12, with two adults with tickets bought between July 1 to August 31. 

  • Dubai Parks and Resorts

Dubai Parks and Resorts

Various Dubai Parks and Resorts have much to offer in Motiongate, Bollywood Park, and Legoland are welcoming children 12 and under for an experience of their lifetime. Let your kids lose for one day, and let them get on all the thrilling rides they always crib about. Even better, join them and make your inner child happy. 

  • Expo City

Expo City brings an array of interactive experiences and workshops for children. Children can tour exhibits highlighting modern technology, environmental conservation efforts, and other world cultures. 

  • At The Top, Burj Khalifa

At The Top, Burj Khalifa

The world’s tallest structure, Burj Khalifa offers an observation deck with an unrivalled panorama of Dubai. Children may relish the skyline and landmarks and observe the landscape from heights. Young explorers will have a life-changing experience that will inspire them. Children aged 12 and below can visit the deck for free with paying adults till August 31. 

  • The View At The Palm

Overlooking the Persian Gulf, The View at The Palm is a precious jewel in Dubai. If your kid is 13 and under, they are eligible for free entry to the venue till August 31, 2023. You can take a trip to the island with your family and visit the top restaurants in Palm Jumeirah. 

  • Madame Tussauds

Madame Tussauds, Dubai has your favourite sports players, musicians and Bollywood celebs. There are several interactive experiences and activities for your family to enjoy. Children 13 and under are allowed free entry with a paying adult booked before August 31, 2023. 

  • AYA Universe

Aya Universe is an immersive entertainment park located in the heart of Dubai. You can explore the cosmos, command galaxies, and dance with light as they wander the park. The park is divided into several zones like Drift, Celestia, Falls and Infinity. Take advantage of the exclusive DSS promotion, granting complimentary entry for children under 13 when accompanied by a paying adult for reservations made before September 30.

  • XStrike

XStrike is Dubai’s laser tag paradise. XStrike offers massive discounts and benefits like free laser tag games for children between the ages of 12 and under, double points on all loyalty card purchases, a raffle for a free laser tag game and more. The venue hosts many theme parties like laser tag movie night, tournaments, and discos. 

  • Mohammed Bin Rashid Al Maktoum Centre for Cultural Understanding

For an in-depth understanding of Arab culture and heritage, many activities and workshops are being held in the Mohammed Bin Rashid Al Maktoum Centre for Cultural Understanding. Experience the immersive Emirati culture, customs, and cuisine with complimentary entry for children under 12, accompanied by a paying adult, for bookings made before August 31. Dive into interactive workshops, discover traditional architecture, and engage in cultural activities, fostering greater understanding and appreciation.

Modesh World

Modesh World is Dubai Summer Surprises’ best gem. There are several educational and entertaining exhibits and workshops in the Modesh World. There are thrilling rides like the spinning roller coaster, Twister, the Ice Cream Museum, the Gamefy- arcade, and the adventure zone with multiple obstacle courses. Modesh World also hosts several competitions, summer workshops and live shows. Modesh World festivities start from June 26 to August 27 in Dubai World Trade Center.

Dubai Summer Surprises at Dubai Festival City

Dubai Festival City mall is one of the main attractions during the Dubai Summer Surprises Festival. The Festival Square has been set up to host various mini-events in regard to the festival. There are heavy discounts and offers at Dubai summer surprises. Retailers are giving discounts as high as 90% on clothes and newest gadgets. Visit your favourite brands to grab the latest summer fashion and accessories deals. 

Besides providing an incredible shopping experience, Dubai Festival City mall has some of the best restaurants with cuisines worldwide. If you are taking your children, don’t forget to check out Fabyland, Bounce-X, Dream Aero, Bricobilandia and Stay and Play. 


The extraordinary festival, Dubai Summer Surprises 2023, has taken centre stage, adding the missing spark to your summer. With an amazing lineup of star-studded concerts, unmatchable shopping discounts, and an array of family-friendly activities, this festival has something for everyone. If an unforgettable summer vacation filled with memories and joy was on your list,  look no further than Dubai Summer Surprises.

From June 29 to September 3, Dubai has transformed into a shopping haven, offering up to 75% off on a vast range of products, from the latest styles and electronics to souvenirs and exquisite homewares. But the fun doesn’t stop there! Dubai Summer Surprises is a blend of entertainment and learning experiences featuring concerts, a wide variety of food from the best restaurants all over Dubai, spectacular fireworks displays, and a wave of family-oriented events, including competitions, live shows for children and chances to win some of the highest prices. For those who like the great outdoors, many thrilling activities are tailored for children and adults. That’s what’s special about the Dubai Summer Surprises festival, which is targeted towards people of all ages. If you have not visited yet or are planning a visit to Dubai soon, make sure not to miss out on this phenomenal 10-week festival.

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Frequently Asked Questions (FAQs)

Where will Dubai Summer Surprises 2023 take place?

Dubai Summer Surprises 2023 occurs in various malls, festival arenas and theme parks across Dubai.

How long are Dubai Summer Surprises?

Dubai Summer Surprises last for about ten weeks or 67 days. 2023 Dubai Summer Surprises will start on June 29 and continue until September 3, 2023.

Which year was the first-ever Dubai Summer Surprise?

The first ever Dubai Summer Surprise was held in 1998.

Who are the participants in Dubai Summer Surprises?

Musicians like Hussain Al Jasmi, Kadim Al Sahir, Mohammed Abdu and Farhan Akhtar will perform in Dubai Summer Surprises this year. There will be several other performers at the Beat The Heat Music Festival.

Anupama Menon
Anupama Menon Anupama is a content writer first and an artist second. She loves to paint, whether it's through words or acrylics. She is a cinephile, obsessed with the idea of writing and directing films one day. If she suddenly pulls a Houdini, she is probably at the beach, reading.
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