Are you looking to own a residency that pukes luxury? Collaborations between major fashion and automotive businesses are on the rise! Bulgari Lighthouse, Mercedes-Benz Places by Binghatti, Bugatti Residences, Armani Beach Residences, and Jasmine Lane by Elie Saab have become architectural marvels. Dubai’s real estate market is witnessing a spectacular transition with the increase of branded residences in Dubai for redefined luxury living. And yes, these are available to the public, so you too can own one!
Michelin-star restaurants, spas, and world-renowned bars—you name it and it’s there. Alongside luxury living, these developments improve Dubai’s finest real estate and provide investment opportunities for everyone. This mix of premium real estate and iconic brands targets individuals with high net worth. They are establishing new exclusivity and attractiveness standards in one of the world’s most dynamic property markets.
Branded Residences in Dubai: The Beginning of the Journey
Living in a nation where branded homes are found in every direction has many benefits. We have curated a list of branded residences in Dubai, some of these projects are not only dripping in luxury but also have outstanding infrastructure, safety, and security, tax-free investment benefits, higher returns compared to other major cities, and investor-friendly policies.
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Bulgari Lighthouse
Soaring above the city’s flourishing real estate market is the Bulgari Lighthouse, a remarkable architectural feat. The Bulgari Lighthouse, featuring 31 luxury “penthouses” across 27 floors and a grand “Sky Villa” of 13,000 square feet, set a record by selling the city’s most expensive apartment for $112 million in February 2023, just after its reveal. By mid-2023, 20 units were sold, totaling 2.15 billion AED ($585.3 million). With floor-to-ceiling windows providing breathtaking views of the stunning Dubai cityscape, the interiors radiate luxury living.
The house boasts unique furnishings, marble floors, and upscale fixtures. The residents have exclusive access to top-notch amenities, such as a private beach, a cutting-edge fitness facility, and an infinity pool. If you are seeking a luxurious lifestyle and branded residences in Dubai, the Bulgari Lighthouse offers a living experience unmatched by any other real estate property in Dubai.
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Mercedes-Benz Places by Binghatti
Located in the center of Downtown Dubai, Mercedes-Benz Places by Binghatti is a project that is the world’s first Mercedes-Benz branded home. Through its partnership with Binghatti Developers, the renowned car manufacturer has unveiled a lavish living space located in a breathtaking 65-story skyscraper. The tower is a private collection of duplexes, triplexes, penthouses, and flats with two to four bedrooms. All units have private pools and range in size from 1,846 to 6,194 square feet.
The Mercedes-Benz Places Tower offers residents breathtaking views of the recognisable Burj Khalifa in a sophisticated modern architectural style. The interiors offer a never-before-seen standard of living in Dubai’s most affluent district. The homes embody the sophistication and innovation that are synonymous with the Mercedes-Benz brand. This residency caters to the elite market, with prices starting at AED 8.8 million (USD 2.4 million) for flats and going up to AED 79 million (USD 21.5 million) for penthouses. It also offers a flexible 70/30 payment plan. Mercedes-Benz Places | Binghatti redefines the idea of elevated living in Downtown Dubai and is a real monument to luxury, style, and innovation.
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Bugatti Residences
With the opening of Bugatti Residences in Dubai’s Business Bay neighborhood, the upscale real estate market will now feature the world-famous premium vehicle brand. The complex comprises two 52-story towers that are modeled on the elegant French Riviera and the alluring desert scenery of Dubai. The two – four bedroom floor plans of the 182 luxurious Bugatti apartments in the towers showcase the company’s renowned fine craftsmanship and extravagant lifestyle.
The penthouses at Bugatti Residences offer breathtaking views of the Dubai Water Canal that will leave you speechless! With exclusive lounges, fitness facilities, and a soothing spa, residents can enjoy first-rate amenities that are unmatched. Located in the dynamic and international Business Bay district, Bugatti Residences offers its residents the best of commercial and residential developments.
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Armani Beach Residences
The Armani Beach Residences at Palm Jumeirah are the product of an exceptional partnership between Arada and the Armani Group via the Armani/Casa Interior Design Studio. Tadao Ando, a well-known Japanese architect who was awarded the coveted Pritzker Prize for his straightforward designs, is designing the project. Ando previously collaborated on the Armani/Teatro project in Milan with the Armani Group. Through this collaboration, Armani Beach Residences will maintain both Tadao Ando’s distinctive architectural style and the grace and sophistication of the Armani brand. With this partnership, Armani Beach Residences should see substantial growth in Dubai’s luxury real estate market.
Arada states that the Armani Beach Residences are, on average, 63% more expensive per square foot than other branded residences on Palm Jumeirah, Dubai. Prices for two-bedroom homes begin at $5.9 million. By the end of 2026, the construction is anticipated to be completed.
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Jasmine Lane by Elie Saab
In Dubai’s Jumeirah Golf Estates, Elie Saab is building a brand-new, massive residential community named Jasmine Lane. The project is a collaboration between Durar Group and Fortune 5, and it is expected to be completed in Q3 2024. The development will consist of 138 townhouses with three bedrooms each. The townhouses will be designed to offer both style and comfort to their residents.
Elie Saab designed these residences, which range in size from 2,201 to 2,332 square feet. Luxurious finishes like herringbone and oak parquet floors, gold-effect porcelain calacatta, and premium appliances complete them. The townhouses establish a new benchmark for luxury living with their private pools, two-car garages, maid’s rooms, large master bedrooms with walk-in closets, and fully functional kitchens.
The Charm of Branded Residences in Dubai
These branded residence options are elevating the real estate market in Dubai. The demand for branded residences has risen dramatically in the past few years. But what is so special about these residences that buyers are constantly looking for? All these properties are primely located and situated in some of Dubai’s most desirable neighborhoods. In turn, they get access to exclusive amenities like high-end facilities like spas, gyms, and private pools. Most importantly, these residences have a high investment value. Branded residences in Dubai often retain their value better and can offer higher rental yields.
Consumer Types and Demand in the Industry
High net worth individuals are motivated by the possibility of having immediate access to the Dubai lifestyle, says Faisal Durrani, head researcher at Knight Frank Middle East. According to Knight Frank’s 2023 Prime International Residential Index, Dubai has surpassed other prestigious real estate destinations, including Aspen, Miami, the Algarve, and the Bahamas, as a top choice for second residences.
Customers who purchase branded homes are typically affluent folks with higher standards than those in luxurious living areas. They are looking for a way of life that reflects the exclusivity and luxury of the related brand. The appeal of distinctive features, the status connected with such homes, and the prestige of a brand draw in foreign customers in addition to local ones. By making real estate investments, luxury firms have discovered a new method to diversify their revenue. They make money from management or licencing fees, while developers profit from increased real estate values from their brands. Branded residences or homes in Dubai often have a 30% higher price tag than comparable properties in the same area. However, Knight Frank says this premium is 86% higher in Dubai.
In The End
Dubai’s posh apartments are getting a makeover by collaborating with major luxury brand names. These residences are changing the city’s skyline and making developers work hard to keep both the brands and the city happy! If these apartments keep being built, Dubai will become an even bigger hub for luxury living and innovation, changing how people see the city and what they want from their homes!
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Frequently Asked Question’s (FAQ’s)
Foreign property ownership in designated freehold areas in Dubai is generally allowed. Two common ways to own such property are direct freehold ownership or a 99-year leasehold interest. The Dubai Land Department's regulations and fees apply, including a 4% transfer fee and a 0.25% mortgage registration fee. Due amount on the developer and understanding the terms of any service and management agreements are crucial. You can take legal advice from a property lawyer experienced in UAE real estate law to go through these complex structures.
Branded residences in Dubai can be expensive for locals, as they tend to be priced much higher than non-branded properties. These luxury developments are primarily marketed towards international investors and wealthy individuals, which can make it difficult for local residents to find affordable housing options. This can be a concern for those who are looking for a place to live in Dubai.
Apartments might start at AED 8.8 million (USD 2.4 million) and can go as high as AED 79 million (USD 21.5 million) for penthouses in ultra-luxury developments. However, prices can fluctuate based on market demand, specific features, and amenities offered.
Some of the most popular branded residences in Dubai include Bulgari Lighthouse, Mercedes-Benz Places by Binghatti, Bugatti Residences, Armani Beach Residences Palm Jumeirah, and Jasmine Lane by Elie Saab. What legalities and ownership structures are involved in buying a branded residence?
Are there any concerns about the affordability of these residences for the local population?
What are the price ranges for these residences?
Which are the most popular branded residences in Dubai currently?
